Privacy Policy
Effective Date: 07 September 2026
Lamaa World Toys (Pvt) Ltd. ("Lamaa World", "we", "us" or "our") respects your privacy and is committed to protecting the information you provide to us.
This Privacy Policy explains how we collect and use customer information when you use our website, e-commerce services, applications, purchase our products or interact with us.
1. Information We Collect
We may collect information such as:
- Name
- Telephone/mobile number
- WhatsApp number
- Email address
- Delivery and billing details
- Date of birth and/or age, where provided
- Child's age or date of birth, where voluntarily provided for product recommendations
- Purchase and order history
- Product preferences and interests
- Loyalty programme information
- Website and application usage information
- Customer enquiries, feedback and communications
We only seek information that is reasonably useful for providing our services and improving your experience.
2. How We Use Your Information
We may use your information to:
- Process and deliver your orders
- Process payments, returns and refunds
- Provide customer support
- Manage loyalty programmes and rewards
- Recommend relevant and age-appropriate products
- Personalise your shopping experience
- Send offers and promotions where permitted and appropriately consented
- Improve our products and services
- Understand customer preferences and purchasing trends
- Improve inventory and product selection
- Prevent fraud and misuse
- Improve our website, applications and services
3. Age and Date of Birth
As Lamaa World sells toys and children's products, age information can help us provide more relevant and age-appropriate product recommendations.
Where you voluntarily provide a child's age or date of birth, we may use that information for purposes such as:
- Age-appropriate product recommendations
- Personalised shopping experiences
- Relevant product discovery
- Loyalty benefits
- Birthday-related offers, where appropriately consented
- Internal analytics and service improvement
Where an age range is sufficient, you may not need to provide an exact date of birth.
4. AI, Analytics & Personalisation
Lamaa World may use Artificial Intelligence (AI), Machine Learning, analytics and recommendation technologies within our business to better understand customer needs and improve the shopping experience.
This may include analysing information such as purchase history, product interests, age ranges, website interactions and loyalty activity to:
- Recommend relevant products
- Provide personalised shopping experiences
- Improve search results
- Identify product preferences
- Improve loyalty programmes
- Understand purchasing trends
- Forecast product demand
- Improve inventory planning
- Analyse customer feedback
- Improve customer service
- Develop better products and services
These technologies are intended to help us provide a smarter, more relevant and convenient shopping experience.
5. Internal Use of Customer Data
Customer information used for our AI, analytics and customer-intelligence activities is intended to be processed internally for Lamaa World's own business purposes and to improve the customer experience.
We do not sell, rent or trade customer databases or customer profiles as a standalone product to unrelated third parties for their own marketing or commercial purposes.
Where practical, we may use aggregated, anonymised or pseudonymised information for analytics and AI-related activities.
6. Marketing & Promotions
Where permitted by applicable law and with the appropriate consent where required, we may use your name, phone number, WhatsApp number, email address and relevant customer information to send:
- Special offers
- Discounts
- New product announcements
- Seasonal promotions
- Loyalty rewards
- Personalised recommendations
- Restock notifications
- Birthday promotions
- Competitions and campaigns
- Other Lamaa World promotional communications
You may withdraw your marketing preference at any time.
7. Marketing Preference
Customers may choose to receive promotional communications through channels such as:
WhatsApp | SMS | Email | App Notifications
A recommended consent option is:
☐ Yes, I would like to receive Lamaa World offers, promotions, loyalty rewards and personalised product recommendations by WhatsApp, SMS, email and other available channels. I understand that I can unsubscribe at any time.
Opting out of marketing will not normally affect essential communications relating to your orders, payments, deliveries, refunds or account.
8. Data Security
Lamaa World takes reasonable technical and organisational measures to protect customer information against unauthorised access, loss, misuse, alteration or disclosure.
Access to customer information is restricted to authorised personnel and systems that require it for legitimate business purposes.
Where practical, we use appropriate access controls, authentication, encryption, monitoring and other security measures.
9. Service Providers
We may share necessary information with trusted service providers that help us operate Lamaa World, such as:
- Payment providers
- Banks
- Courier and delivery companies
- Hosting and cloud infrastructure providers
- IT and security providers
- Communication providers
- Other service providers necessary to provide our services
10. Data Retention
We retain information only for as long as reasonably necessary for purposes such as:
- Providing our services
- Maintaining business records
- Accounting and taxation
- Customer support
- Loyalty programmes
- Marketing preferences
- Fraud prevention
- Analytics and business improvement
- Legal and regulatory requirements
Where information is no longer required, we may securely delete or anonymise it, subject to applicable requirements.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business, technology, AI capabilities, services or applicable legal requirements.
The latest version will always be published on our website.
14. Contact Us
Lamaa World Toys (Pvt) Ltd.
173/7 G1, Mihindu Mawatha, Dehiwela, Sri Lanka
Website: www.lamaaworld.lk
Email: hello.lamaaworld@gmail.com
Phone / WhatsApp:
077 127 7112